MANTRA MAKER
An installation for CLIF Bar's presence at the boston Marathon.
Every runner has a running Mantra. CLIF wanted to connect with runners at the Boston Marathon by celebrating the reasons why we run.
The CLIF popup was positioned just blocks from the Boston finish line in Boylston Plaza; drawing crowds and passersby during the weekend leading up to Marathon Monday. As runners and their families prepped for race day, we invited them to take a minute to think about why they run.
experience for Clif. So we went for a run and then ate 1000 Clif bars for inspiration. Ultimately we fell in love with the idea that all of the art in this experience would be a play between flat and dimensional. We tend to think of writing as 2 dimensional, but there are dynamic shifts in speed and angle as you form letters. We saw an opportunity to use these shifts to generate elevation, where fast lines became mountain paths and curves became paths around ponds. This project is for runners, so the natural pay-off is to run through the resulting landscapes. The art direction is a play on the central idea of flat writing becoming dimensional. In the same way the flat shaded environment is vector like from above and then takes on unexpected depth when the camera shifts perspective. The Experience Add your Mantra to the screen by writing on an iPad, and then watch as your personal mantra becomes a running path through the mountains, desert or snowy night. The best part of the experience is that you can literally step up and run through what you wrote by stepping on a custom built sensor driven game pad. After your run you can print out a poster of your mantra landscape and send the whole journey to yourself for social sharing. Mantra Maker is an interactive installation, a website and mobile experience in one. The application was built in WebGL, so not only does the installation run in a browser, you can experience the whole 3D run experience in real time on the phone. Mantra Maker was installed at both the Boston and LA marathon for runners to explore their mantra. https://redpaperheart.com/work/mantramaker Zander Brimijoin - Creative Director Pedro Piccinini - Art Director Daniel Scheibel - Technical Director Adrià Navarro López - Creative Coder Matt Kenefick - Web Developer Lisa Walters - Executive Producer ---- Plan 8- Sound Design Boxman Studios - Fabrication Created for Clif AnalogFolk - Agency
Based on values unique to each person’s handwriting style; the curvature, speed, and pressure all helped to create a dynamically rendered webgl world around their mantra, transforming it from simple 2D strokes into a 3-Dimensional running path.
