I lead with clear direction and have a knack for big ideas.

Ex-baller, shot caller. Tenacious, technical, ticklish. A disagreeable giver who is allergic to my cat. 

I've been working at the intersection of storytelling and technology for over 15 years. With origins in entertainment out west, I moved east and settled in the Ad world amongst technical tinkerers, stretching the bounds of what could be called an Ad.

From screen to smaller screen, to experiences IRL, I combine big picture thinking with a knowledge of working parts and a desire to bend platforms and tell brand stories through technology and our ever-changing behaviors.