AMEX WORK/LIFE LOUNGE
Traveling customer appreciation lounge for corporate cardmembers.
The American Express Work/Life Lounge celebrates the fusion of work and life. The experience toured over several months to multiple corporate offices, each with it’s own specific footprint. We created a flexible and modular activation with dual purpose pieces that could flex and assemble in different ways to fit all types of spaces.
We created a space to show customers our appreciation and create brand love, providing snacks, discoverable swag and organic photo moments around every corner.
Screen content in the space used playful illustration and animation to draw guests into the experience and encourage interaction with our activations.
role: Creative director
ACD/DESIGN DIRECTOR: DEBBIE YEH
CREATIVE LEAD: WILL GROSS
3D: IVEE BARTON
DESIGN: Sahara Shrethsa
STORYBOARD DESIGN: KELVIN KOTKE
ANIMATION: SASHA CHERTOK