TWITCHCON
Introducing two new Amazon Prime Video series to INFLUENTIAL streamers
For TwitchCon 2022, Amazon Prime video sought to activate experiences for two of the most exciting titles released that year, Lord of The Rings: The Rings of Power and The Peripheral. Working with a 2,500 sq ft space, we set out to create two separate consumer activations, that would speak authentically to TwitchCon attendees and draw them in for deeper engagement.
THE RINGS OF POWER
We created a space to bring the epic lands and characters of the show to the Twitch community, aggregating over 40 minutes of immersive content, character profiles and BTS, into a custom edit made specifically for TwitchCon. This immersive theater included 3 contiguous LED walls, 8 ft tall and totalling approx. 44 ft of length.
We engaged Twitch streamers to take over the space at pre-scheduled times and stream to their audiences, live from Middle-earth at TwitchCon.
Over the three days of the event, we completed 10 live streams on Twitch, featuring 16 VIPs, totaling 7 hours of live content, streamed to Twitch.
THE PERIPHERAL
On the other side of our footprint, we invited guests to “Become a Beta Tester” and step into the world of The Peripheral through an interactive trailer experience.
To start, each guest entered their Twitch handle. They then proceeded to sit in a futuristic gamer station, inspired by the show.
During their “Beta Tester Onboarding”, each created their own Peripheral by completing an eye scan analysis. We leveraged the narrative, custom tech and AV content from the show, to create a unique and personalized experience.
Our high-end custom gaming platform included:
- An ultra curved LED displays in portrait orientation
- 2x automated cameras performing live capture performing facial recognition
- Dynamically rendered, 00:15 personalized shareable video
- Native application leveraging Unity, Open Frameworks, TensorFlow facial+eye recognition, - - Canon EOS SDK, ffmpeg render pipeline
