SONOS ROAM
INTRODUCING ROAM, THE SPEAKER THAT’S READY FOR ANY ADVENTURE
In March 2021, Sonos announced their first ultra-portable speaker. Roam is waterproof and designed to go anywhere you go. Sonos wanted a launch event that celebrated this new product that is meant to easily integrate into any lifestyle.
We created a custom virtual platform and 15 minutes of content, for a 2 day launch event, inviting press and the larger Sonos community to experience the product first.
To go along with the keynote speakers, we created 3 short lifestyle films (shot during the pandemic in LA) as well as motion graphics and CG that put the new Sonos brand guidelines into motion for the first time.
A lobby greeted guests before the show featuring Sonos Radio playlists. During the event, guests were encouraged to Tweet Roam’s features with custom designed assets. Post event, they could browse the press kit featuring all the product details in one place.
We also created a reviews guide which went out to influencers and tech enthusiasts accompanying the product.
Motion graphics and CG
Full 15 minute presentation