Pepsi,Pizza & Pogba

SCOre with Pogba in this webar game for Pepsi and Pizza Hut.

SCORE WITH POGBA is an updated take on a classic endless runner game, with game logic, and rules created from the ground (or grass) up!

Pepsi partnered with Pizza Hut and the UEFA Champions League for their annual club football competition. At the center of the campaign is the Champions Bundle you can get by ordering from Pizza Hut restaurants. To promote the partnership and enhance the experience, we created a one-of-a-kind, web-based AR game featuring Paul Pogba of Manchester City F.C.

This was a global promotion, released in over 20 countries.

The game is launched by scanning a QR code that accompanies a Champions Bundle order or through the direct URL on the web.

Tap to begin and Pogba starts running. He must use his fancy footwork to keep the ball rolling and avoid obstacles, but he can also collect Champions Bundle items in order to fill up his power meter. If Pogba fills the Power Meter up, he unlocks a Power-Up which helps to take him even farther down the pitch.

The goal is to go the distance. The farther you run, and the more Pepsi and pizzas you collect, the higher your score. Each score lands the player a place on the leaderboard, higher scores earn bragging rights, and a custom player card with all of your stats can be created and shared.

To bring Pogba “into” the game we developed a 3D avatar of his likeness – a challenge when working with any big talent. Starting with a 3D mesh of his face and then moving on to the body, we collaborated with his team to get it just right.

We developed several animations for the Pogba avatar to execute including running, moving side-to-side to collect items and dodge obstacles, as well as the fancy trick moves like the Maradona Spin and the Rainbow Flick for when you reached the Power-Up mode.

Other 3D assets created were the entire stadium environment including dynamic lighting, obstacles including a sneaky ground hog, and collectibles of Pepsi cans and Pizza Hut slices.

For Tool of NA
Role: Creative Director