OCULUS GO NYC & LONDON

A product launch event and art installation.

To promote the launch of Oculus Go, an innovation that can truly transport you anywhere, we told the product’s story through a large sculptural installation. A spotlit Go headset on a platform with the prompt to "Open Your Eyes" greeted guests as they entered the space in NYC. As if bursting forth from the headset, a 70 foot long suspended mobile installation made up of key elements from Go content became the focal point for the space.

The space was designed to encourage organic photo moments, with sleek product displays, tiered cubed seating and dramatic lighting effects. Guests could freely explore the space and demo the product with the help of a 1-on-1 brand ambassador. This 2 day pop-up saw key influencers, press and the public in an experience that showed the new accessibility of VR and a shift towards a more consumer-focused audience for Oculus.

To promote the launch of Go in London and to highlight the product’s goal to bring VR to the everyday consumer, we conveyed this message through large scale imagery and a live wild postings wall. Clustered seating surrounding the installation encouraged people to demo the product together.

We infused our manifesto “Open Your Eyes” throughout the space to add a more human element by carrying our campaign ethos through the whole of the space. The space delivered organic photo moments, while reminding us of the human connections possible within VR today.

ROLE: CREATIVE DIRECTOR
ACD/Design Director: Debbie Yeh
Oculus Design Consultant: Mike Lim
3D: Amanda Lee, Glenn Marck